To give every hotel a sales system that feels as considered as the stay they sell — calm, personal, and built to close.
Built beside the front desk, not the boardroom
Most CRMs assume you're selling seats of software. Hospitality doesn't work that way. A hotel's next booking might come from a wedding planner emailed six months ago, a corporate buyer who visited once, or a past guest who simply liked how you followed up.
Those threads live in inboxes, spreadsheets and someone's memory — and they slip. The generic tools that promise to fix it are heavy, cold, and clearly designed for a different industry. Teams end up fighting the software instead of working the deal.
Avero is the CRM we wished existed: one calm place that holds every relationship, tells you who to chase next, and drafts the follow-up in your voice — so hotels can spend their attention on guests, not admin.
Values we build on
Calm over clever
Software should lower the noise, not add to it. Every feature earns its place or it doesn't ship. If it doesn't help you close, it's clutter.
Hospitality first
We design for the way hotels really sell — long relationships, seasonal cycles, human follow-ups — not a generic B2B funnel.
Honest by default
Clear pricing, real data ownership, and AI that shows its reasoning. Your contacts are yours — export or delete them whenever you like.
Close to the customer
We build in the open, beside the people who use Avero every day. Their front-desk reality shapes the roadmap more than any spec.
Product-led & independent
Funded by customers, not chasing scale for its own sake.
Ships every week
Small, steady improvements shaped by real front-desk feedback.
Human support
Talk to the people who build it, not a ticket queue.
Come build the future of hospitality sales.
Whether you want a demo or just want to talk shop about direct bookings — the door's open.